Re-Gen Renenerating Ecologic 13.53 fl.oz 400 ml. ShampooRe-Gen Ecologic Shampoo for colored and de-colored hair, removes chemical residue from coloration. Protects hair from the sun’s damaging effects and from pollutants in the air, prolonging the life of hair color and other chemical treatments such as highlights etc. After shampooing the use of Re-Gen Regenerating Conditioning Cream is highly recommended. Directions: Apply an adequate amount of shampoo to hair, massage for 2-3 minutes and rinse with warm water, repeat if necessary. Benefits: This is a dermoprotective product based on natural principles. It respects hands and scalp even with a frequent and daily use.